Video Podcast vs Audio Podcast | Which Is Better for Your Business?

If your business is planning to start a podcast, one of the first decisions is whether to record audio only or create a video podcast.

Both formats can work. The right choice depends on your goals, budget, audience, and content strategy. But for many businesses today, video podcasting gives more marketing value because one recording can be used across several platforms.

What Is an Audio Podcast?

An audio podcast is the traditional podcast format. It is published on platforms such as Spotify and Apple Podcasts and is usually consumed while people are commuting, walking, working, or relaxing.

Audio podcasts are useful because they are easy for listeners to consume. They do not require screen attention, and they work well for interviews, conversations, education, storytelling, and thought leadership.

For businesses, audio podcasts can help build trust and authority over time.

What Is a Video Podcast?

A video podcast is a podcast recorded with cameras as well as microphones. It can be published on YouTube, embedded on your website, shared on LinkedIn, and cut into shorter clips for social media.

Video podcasts are especially powerful for businesses because they give your audience a face, voice, and personality to connect with. People can see the speakers, read body language, and feel more connected to the brand.

The Main Advantage of Audio Podcasts

Audio is simple and accessible. Listeners can consume it anywhere. If your audience prefers long-form content while multitasking, audio is a strong format.

Audio podcast recording can also be more affordable and faster to produce than video, depending on the setup.

Audio works well for:

Expert interviews
Internal company podcasts
Educational content
Storytelling
Industry conversations
Thought leadership

The Main Advantage of Video Podcasts

Video gives you more content from the same recording. A single video podcast episode can become:

A YouTube episode
A Spotify video episode
Several LinkedIn clips
Instagram Reels
TikTok videos
YouTube Shorts
Website content
Paid ad creatives
Sales enablement content

For businesses, this is a major advantage. Instead of creating separate content for every platform, you can record one strong conversation and repurpose it everywhere.

Which Format Builds More Trust?

Both formats can build trust, but video usually builds it faster. Seeing a person speak creates a stronger human connection. This is especially useful for consultants, founders, agencies, coaches, recruiters, real estate professionals, finance companies, and B2B brands.

If your business depends on credibility and relationships, video is worth considering.

Which Format Is Better for SEO?

Video podcasts can support SEO because they can be published on YouTube and embedded into blog posts or service pages. Audio podcasts can also support SEO when turned into written articles, transcripts, and show notes.

The best approach is often to record video, extract the audio, and use both.

That gives you a video podcast and an audio podcast from the same session.

Which Should Your Business Choose?

Choose audio if:

You want a simple format
Your audience prefers listening
You have a smaller budget
You do not need social media clips
You want a low-maintenance production process

Choose video if:

You want more visibility
You use LinkedIn, YouTube, Instagram, or TikTok
You want to build trust faster
You want short clips from each episode
You want your podcast to support marketing and sales

Final Recommendation

For most businesses, video podcasting is the smarter long-term choice. It gives you everything an audio podcast gives you, plus visual content for social media, YouTube, and your website.

At Bergen Podcast Studio, you can record both video and audio podcasts in one session, giving your business more value from every episode.

Want to record a video podcast in Bergen? Book a professional video podcast session and create content for multiple platforms at once.